Brief

St Pancras and King's Cross were run-down stations that needed renovating. With the vision of turning the interchange between the two stations into a retail outlet, Lewis Moberly produced the visual identity 'Meet Me at St Pancras'. However, the client struggled to convey its message to the public. This is where our services came in on short notice.

Solution

On Tuesday, 6 November 2007, the Queen was due to open the new St Pancras Channel Tunnel rail terminal for Eurostar. Given that not all 52 retail offerings were ready for the Queen's visit, we vinyl-wrapped the empty units and created large format graphics for the stores. The operation on 52 units, using thousands of metres of vinyl, over seven days and nights, led to a successful launch for High Speed 1.

My Contribution

I managed the project from start to finish, developing design ideas, completing artworks and managing the print processes and costings.