Dealer Marketing

During my time at HPS, I worked on many MINI designs and artwork projects for print, out-of-home and digital channels. I developed my digital creative artwork skills, designing and building assets, including emails and GDN

Retailer Communications

MINI Retailers could opt in to set quarterly tactical marketing campaigns or use their marketing spend to create bespoke campaigns to suit the individual retailer's needs. Here are a few of my favourite bespoke campaigns:

Specialist Cars ‐ Moving DL DM, with an 8-page fold-out poster and die cut outer and printed inside.
MINI and Brands Hatch invite ‐ 110x110mm Maltese cross, with matt lamination finish, to prevent it tearing.
MINI Countryman ‐ Launch event activity booklet to occupy the kids while the grown,ups view the cars.
MINI 3-Door Hatch ‐ Sports appeal, showing the differences between the 3-Door Hatch and the upgraded JCW sports pack.
MINI ranges ‐ Various email designs and buildss.
MINI Fest Halliwell Jones ‐ A5 2pp DM summer promotion for a  Warrington retailer.