Dealer Marketing and Retailer Communications

During my time at HPS, I designed and Artworked MINI materials across print, out-of-home, and digital channels, advancing my digital creative skills by building assets such as emails and display ads (GDN). I supported MINI Retailers with quarterly tactical campaigns and bespoke campaigns tailored to each retailer's needs.

Highlights included:

◎ Specialist Cars: Moving DL DM with an 8-page fold-out poster, plus die-cut outer and printed inside.
◎ MINI and Brands Hatch invite: 110x110mm Maltese cross with a matt laminate to prevent tearing.
◎ MINI Countryman: Launch event activity booklet to engage attendees while they explored the cars.
◎ MINI 3-Door Hatch: Sports-focused visuals illustrating the differences from the JCW upgrades.
◎ MINI ranges: Various email designs and builds.
◎ MINI Fest Halliwell Jones: A5, 2-page summer DM promotion for a Warrington retailer.