Brief

I was engaged to help a small independent startup, McCormack Aesthetics, develop a brand strategy and visual identity that would attract local interest across a broad audience. With a modest budget, the goal was to create a simple yet distinctive brand foundation that could scale as the business grew, ensuring the brand felt welcoming to people of different ages and genders.

Solution

I delivered a simple, fresh logo designed to appeal to a broad audience, not just the female market. I created branded stationery to raise brand awareness and a cost-effective social campaign comprising a series of posts for Facebook and Instagram to support ongoing engagement. I managed the project end-to-end, from initial concepts to finished artwork, handled print costings, and oversaw the print process.