FCA Dealer Marketing

I have worked on many FCA creative and artwork projects, from print, car livery and out-of-home advertising to GDN and email campaigns. FCA Group includes brands like JEEP, Fiat, Alfa Romeo and Abarth, all with their own identity and guidelines.

Retailer Communications

At HPS we set up quarterly programmes to help dealers with promotions, which were uploaded to the FCA Hub. Dealers could opt in to set campaigns or tailor the assets to suit their specific needs. I had a vast range of creative projects to work on, and here are a few of my favourite campaigns::

Fiat ‐ Lose the labels 'Star and Rockstar' campaign; printed poster, flyer, email and Google display adverts.
FCA Fleet and Business Sales ‐ Magic loop folding direct mail and promo desk drop.
JEEP ‐ Range 210mm roll fold door drop, including the 5-3-5 logo lock-up, which I re-created the typography, for clarity.
FCA ‐ A selection of dealer digital 96 sheet billboards.
Fiat and Abarth on the flip side concept ‐ 'Two Reasons to Celebrate' 4PP, A5 direct mail.