BMW Dealer Marketing

During my time at HPS, I worked on many BMW designs and artwork projects for print, out-of-home and digital channels. I developed my digital creative artwork skills, designing and building assets, including emails and Google Display Network advertising.

Retailer Communications

BMW retailers had the option to opt in to set quarterly tactical marketing campaigns or use their marketing spend to create bespoke campaigns to suit the individual retailer's needs. Here are a few of my favourite bespoke campaigns:

BMW 7 Series product launch ‐ A5 gate-fold DM, with spot UV finish over the images, for a premium look.
BMW 2 Series Gran Tourer ‐ Kids' colouring book on uncoated stock. colouring book on uncoated stock to keep children busy in the showroom.
BMW loyalty voucher ‐ DL on board with silver foil.
BMW 3 Series ‐ Tactical customer door-drop.
BMW Retailer pop-up shop event at Bluewater ‐ Digital 6 sheet with animated cars, including a GDN awareness campaign and digital social channels.