Brief

To celebrate Abarth's 70th anniversary, the client launched the limited edition Abarth 595 Esseesse, complete with the 70th-anniversary specifications, including leather seats, 70th-anniversary badge, special body paint and livery. This exclusive launch also required something unique for the dealer network.

Solution

The solution was to produce a personalised box for each dealership. The box contained a limited edition 70th-anniversary keyring and USB stick, with some 70th-anniversary details and historical facts about the first Abarth 595. Also included was a short 6pp DM about the model launch.

I also created a range of digital of assets, which were made available for the dealer network to use. This also included a targeted email campaign.

My Contribution

Managing the project in the studio, design and artwork, adhering to the Abarth brand guidelines, setting up a working cutter guide, retouching imagery and email build.