The Challenge

To celebrate Abarth's 70th anniversary, the client launched the Limited-Edition Abarth 595 Esseesse with 70th-anniversary specifications and needed something unique for the dealer network.

Solution

Produce a personalised box for each dealership containing a limited-edition 70th-anniversary keyring and USB stick, plus 70th-anniversary details and historical facts about the first Abarth 595, and a short 6-page direct mail piece about the model launch. Create a range of digital assets for the dealer network and develop a targeted email campaign.

My Contribution

◎ Led the design and production of the print assets.
◎ Print content, including 70th-anniversary artwork. 
◎ Developed digital assets for the dealer network.
◎ Executed the targeted email campaign.

Outcome

The dealer network received premium launch package, boosting brand engagement and supporting the anniversary campaign.