Brief

#TalkMoreThanFootball a joint campaign by Samaritans and Three UK, invites fans to check in on their mental wellbeing as easily as they check match scores, addressing the two-thirds of fans who struggle with mental health by promoting open conversation and active listening.

Solution

The marketing team aimed to showcase the (TMTF) incentive across all digital touch-points, including every social platform. The solution was a dedicated landing page on Three UK that coordinated and directed activity across social channels, designed to maximise reach and generate a viral effect.

My contribution

I managed the stakeholders and collaborated with UX to optimize the user experience for maximum exposure. I designed the Talk More Than Football (TMTF) landing page and other touchpoints across the site, and I briefed the copy/content team and QA team to ensure alignment and quality.

Business benefits

◎ Launch night: 10,000+ views
◎ Brand health: Three as a caring brand
◎ Audience growth: 115K+ subscribers
◎ Opened doors for future, TMTF campaigns