Brief

Black Friday, Christmas and the Winter Sale represent Three's biggest sales opportunity of the year. The campaign, titled 'The 3 Peaks', will create a connected digital experience that supports each sale period while remaining flexible and easy to update.

Solution

The campaign included a flexible homepage takeover for Black Friday, Christmas and the Winter Sale, dedicated landing pages, X-Sell pages promoting relevant partner offers, and updated brand hub pages across the Three website. All designs followed the brand creative direction, with SEO support covering page content, headings, metadata and internal linking, alongside a Black Friday countdown timer to create urgency and encourage action.

My contribution

I created a modular Figma and CMS toolkit with reusable campaign components, SEO considered templates for Home, Store and Vendor hubs, X-Sell content, and clear customer journeys. This enabled quick updates across The 3 Peaks while maintaining consistency and helping to drive traffic, engagement and sales.