Brief

Three and Paramount+ partnered to boost Three's Value and Complete Airtime plans and Paramount+ Subscriptions. It needed a UX/UI/SEO-driven approach to promote the Paramount+ add-on (free for upto 24 months). Guide customer from the homepage, purchase and activation.

Solution

Design and build a Paramount+ homepage that clearly presents offer information and guides users from the homepage to purchasing an Airtime plan and activating Paramount+. Three Your Way was used as an additional promotional asset, with micro banners, in-card placements, and an Add-ons page. The My3 journey for existing customers to upgrade ensures a cohesive cross-brand experience.

My contribution

I led the UI design with accessibility and SEO in mind. Navigated the technical constraints of the then-new AEM platform at Three. Collaborated with Product Owners and Stakeholders, managed client relationships, oversaw the end-to-end process from concept to build and QA. Video content was requested, it wasn't available at the time; however I managed the developement team to build the video componate and add to Three's Digital Design System (DDS). Adheard the Three and Paramount+ brand guidelines and secured final sign-off on creative, build, and QA.

Business benefits

◎ 30% uptake on Value Airtime plans
◎ 23% more Paramount+ subscriptions post-promo
◎ 600 more Complete Airtime plans in first month