Brief

Three's homepage is a top conversion point, so launch disruptions could hurt sales. The aim was to push a strong promo without disrupting the purchase flow for buyers. Since the main shop pages aren't crawlable, we needed a separate strategy to capture organic search during the launch and boost rankings.

Solution

A homepage takeover for maximum visibility, integrating UI, UX, strategy, and SEO landing pages. Replaced the carousel with a structured static layout and built a clear device hierarchy for the new device, with supporting sales and vendor assets. Conducted an A/B test with Samsung stakeholders and cross-functional teams. Launched at Samsung's Platinum event, delivering a high-impact, multi-channel experience.

My contribution

I collaborated with UX and SEO to design our first Samsung homepage takeover, earning Samsung's 'Best in Class' praise and a two-week extension. The success secured £200K for the Samsung Z series takeover with video integration, followed by high-revenue takeovers for Google Pixel (£600K) and Apple launches.

Business benefits

◎ 410% direct online sales vs previous launch
◎ 428% total online acquisitions vs previous launch
◎ 140% Three market share vs previous launch
◎ 1st operator live, pages live during launch event