Brief

Overhaul the way customer emails are created by replacing the messy, inconsistent current process. The existing workflow produces varied formats, off-brand content, and inconsistent UX across campaigns, leading to reduced clarity, lower engagement, and inefficient production. The goal is to implement a scalable, design-led toolkit that delivers consistent, accessible, and on-brand content, reducing design time.

Solution

Create a responsive email kit-of-parts (subject, pre-header, header, hero, body, details, CTA, footer) aligned to brand campaigns and built for accessibility using the Three Digital Design System. Using web colours, to bescalable, accessible, maybe add motion. Include personalisation and consistent branding. Validate across devices/browsers testing on the subject lines, hero copy, and CTAs.

My contribution

I delivered a scalable, accessible email toolkit for brand campaigns using the DDS. It covers all sections (subject to footer) WCAG AA Standards , typography hierarchy, Semantic elements, alt/SEO tagging, keyboard access, and inclusive accessiblity. I introduced personalisation, end-to-end validation, A/B testing. It's a single source of truth for assets with version control and QA sign-off. Resulting in faster production and more consistent, accessible experiences.