Brief

I was commissioned to create a logo for a small, independent startup recruitment agency The Difference. Facing a limited budget and short deadline, the brief focused on a fast logo deliverable, with branding and narrative to follow. Rather than stopping at the Wordmark, I proposed a cohesive branding approach to enable scalable growth.

Solution

I created a clean, modern brand for The Difference Recruitment that communicated credibility, expertise, and a culture-first approach. The branding was trusted by marketing decision-makers in SMEs, HR leads, and finance leads. while standing out from traditional recruitment firms. There was a very short deadline, with initial concepts delivered within two days, and I delivered a complete brand package with assets for marketing, decks, and the website on.

◎ Logo toolkit: primary logo, clean word-mark
◎ Colour palette that is creditable and accessible
◎ Typography: simple, legible with clear hierarchy
◎ Imagery Toolkit: that is clean, and stylised
◎ Stationery and print: business card, letterhead
◎ Digital assets: PPX, slide template, email signature