Brief

I was approached to help a small local field-sales business. The market was crowded with advice on online shopper behaviour, omnichannel, and retail, Retail Alchemy aimed to be different omnichannel using data and insights to help retailers craft better marketing strategies and attract higher-quality customers. Retail Alchemy expressed its ethos with three words: Measure, Improve, Grow. RA needed a toolkit of marketing materials, including PowerPoint, interactive brochures, social posts, and infographics. The branding was already in place, with colours set.

Solution

I created clean, modern, simplified infographics that communicated credibility, expertise, and a culture-first approach. I maximised the bright colour palette to make the graphics vibrant and engaging, avoiding a "death by PowerPoint" vibe so the illustrations could sing.

◎ 5 print-ready how-to guides
◎ A PowerPoint presentation template with masters
◎ A set of infographics
◎ Imagery toolkit: clean and stylised
◎ Promotional social posts for LinkedIn
◎ Digital assets: interactive PDFs & email signatures