Brief

Bromford Housing needs a consistent, accessible and customer-focused digital design system for use across its website, resident services, applications and internal digital products. The system should help customers complete tasks easily, understand important information and access support, while ensuring all digital experiences reflect Bromford's brand and values.

Solution

Create a central Bromford digital design system with consistent brand guidelines, accessible components, customer journey templates, content guidance and responsive designs. It should include WCAG standards, developer-ready resources and shared tools in Figma and an online pattern library. The system should be tested with customers and through accessibility reviews before being introduced across key services.

Success measures

◎ Improved customer satisfaction.
◎ Fewer customer support queries caused by unclear digital journeys.
◎ Reduced design and development time.
◎ Increased brand awareness for Bromford.
◎ Successful WCAG 2.2 AA Accessibility.
◎ Positive feedback from customers with access needs.